Trainer Bubble - Training Resources, Training Games, Course Material, Management Training: Influencing Skills - Social Proof

Monday, 9 November 2009

Influencing Skills - Social Proof

The principle of social proof states that one important method people use to decide what to believe or how to act in a situation is to look at what other people are believing or doing.

Our need to revert to this behaviour usually happens in two instances. These are:

Similarity – people are more likely to follow the lead of others that are similar

Uncertainty – when people are unsure and the situation is ambiguous they are more likely to follow actions of others to determine what is correct

Social proof is inherent in many aspects of our life and is certainly growing with the advent of the internet and other technical advances. The use of reviews by many websites, including Amazon is an example of social proof in action. More recently, Blogs have become a method of creating a following of like-minded people.

Social proof can be an extremely powerful tool in the marketing of a company’s products and services. After all, if your current customers (who happen to be a lot like me) are so happy with your products, then surely I will be too?

Social proof and it's application for influencing skills is discussed in some depth in our training materials,'The Power of Influence', which you can purchase from our website Trainer Bubble.

No comments:

Subscribe to: Post Comments (Atom)

Book List

What we do...

Our Philosophy

The Team at Trainer Bubble are committed to bringing you quality training materials at affordable prices. We believe that our solutions are a perfect response to a market where training budgets are continually being reduced, whilst the demands on trainer’s time and efforts are repeatedly stretched to the limits.

All materials have been written by leading trainers and come from individual experience of using the materials in a classroom environment. They are written with an eye on adaptability and will suit any training intervention.

We are also very pleased to provide free training resources and consider our training tools to be one of the best collection of training games, icebreakers, energisers and other useful training materials on the internet. The sheer volume of downloaded tools each day is a testament to this.

Trainer Bubble believe that training materials should be accessible to all and strive to keep down costs in the belief that our customers will return to buy our products time and time again if we simply keep on creating quality.

How We Started

Trainer Bubble is the brainchild of Andrew Wood, who is still our Managing Director.
Andrew's key aim was to develop a website where trainers, leaders and anyone involved in the development of others could access a set of simple to use trainers notes that are highly interactive, simple to follow and easy to access, whilst remaining affordable.

Although Trainer Bubble is close to the hearts of all of the trainers in the team, Andrew is keen that they all remain involved in learning services work outside of the business. This ensures that all team members are consistently updating their developmental skills and producing fresh course materials with the latest insights from the business world.

Although it can sometimes mean that it takes time to add new courses to the website, customers can take comfort from the fact that all materials are up-to-date, well-researched and totally focused on results. No materials are added to the website without being tested in a training environment.

As for Andrew himself; he still plays a hands on role with the business and develops course materials in his spare time. His other work involves him in many interesting and exciting projects and he has been lucky enough to help many large organisations develop and succeed.

He is currently involved in a project which he says will, 'Change the world as we know it' - It looks like there are some exciting times ahead!

Helping the Environment

Trainer Bubble are conscious of the impact human activities have on the environment in terms of energy and resources. We are proud to have developed an approach to providing training resources which means that only the materials that are strictly required for each training session are printed out and used by our customers.

We do not develop printed brochures, leaflets and promotional marketing and continue to promote our website via alternative means. You may see the occasional business card and we think this does the job!

All of our team work independently and as such are not required to travel to and from an office. We find that this method of working ensures that our team play their part in keeping down carbon emissions whilst ensuring a positive work/life balance.

All this has been achieved without hindering the excellent customer service you experience.

Thanks for training with us!